The Strategic Marketing Group
The Strategic Marketing Group
851 Rose Street
West Lafayette, IN 47906
Telephone: 765.807.8642
Toll free fax: 866.799.5952
Website Optimization
From website usability to best practices for capturing leads and prospects, your organization's website is a key component to the success of your marketing.
Search Engine Optimization (SEO) is critical to generate organic "free" traffic from the search engines. However, if your site is not set up to convert that traffic to leads, it is lost. Those visitors may never return.
Don't let this happen to you!
Our website optimization reviews give your website a check up from the basic structure and usability to in depth keyword analysis and competitor analysis.
Would knowing which keywords your competition is receiving traffic from be helpful to your organization?
We can tell you.
Based on your marketing plan, you have a number of options from which to choose to make sure you are getting the most from your online marketing efforts. These options include:
•Basic Website Review includes:
â—¦Usability and best practices review
â—¦Analysis of the site's source code and meta tags
â—¦Current Google Page Rank and Alexa site ranking
â—¦Your sites raking in the major search engines* for your selected keywords
â—¦Recommended additional keywords
â—¦Incoming link analysis
•Keyword Research & SEO Review includes:
â—¦Everything in our Basic Website Review
â—¦Specialized "long tail" keyword research for your site, providing you a list of specific keyword phrases and the competition for them, so you can determine if your marketing plan supports attacking them.
â—¦Keyword research on your named competitors.
â—¦Based on the above analysis, you will know which keywords your primary competition is ranking on and will receive some suggestions on how to beat them.
•Custom Website Tune-Up includes:
â—¦Everything in our Basic Website Review
â—¦Everything in our Keyword Research & SEO Review
And then
â—¦Web page copy rewrite or creation to optimize your site's pages for usability and SEO
â—¦Addition of white papers and or case studies to improve your organization's position in the market place, if necessary.
â—¦Addition or revamp of automated follow up messaging (auto-responders) to better educate and retain your leads and prospects.
To discuss the details or request a proposal, don't wait another minute, contact us today!
*The major search engines are currently Google, Bing/MSN, and Yahoo!
©2009-2010 The Strategic Marketing Group
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