Obsidian SEO
Obsidian SEO
10650 Andrade Dr.
Zionsville, IN 46077
Office: 317-733-2177
Mobile: 317-294-3803

Are you working with the right SEO? How do you know if your SEO specialist has the capability to deliver the results he/she has been promising you?

I think the answers to these questions can be narrowed down to two very important concepts. First of all a professional SEO must be able to demonstrate a track record of results for their own web properties and those of their current clients. This goes along with being able to offer those clients as references. You’ll know you might be dealing with a poor SEO if he can’t show results for any reason. Some may claim confidentiality of clients’ information, but it’s not likely that all or even most of their clients have requested this. Further, to insure that the SEO your are talking to has actually worked on said project, you must contact available references.

I see some great results from this SEO, but how do I know he/she will be able to deliver the same results for my company? To answer this question you must look for clues of scalability. Can this SEO scale their services? They must understand not only the technical aspects of SEO, but understand enough about systems and business to scale their offerings. A professional SEO must be able to scale up to take on more clients. Sourcing inbound links for your SEO project is one example of the hard work that a good SEO may be able to handle for their own project, or maybe even a few clients, but will soon be overwhelmed if they don’t have solutions to help them scale their business.

Everyone wants a good deal and loves to save money, but SEO is still far from becoming a commodity and you must be careful with regards to what you’re paying for SEO. Some SEO freelancers may not understand their value and won’t charge enough money for their services. This causes them to take on more clients than they can handle just to pay the bills. Even if a good SEO has good intentions and a superior knowledge of SEO, they may end up “churning and burning” clients if they lack the ability to charge adequately and scale their business.
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