EverEffect
EverEffect
16244 Chancellors Ridge Way
Noblesville, IN 46062
p-888.506.2183
f-317-896-6985
Companies every day are paying an exorbitantly high price or fee for siloed strategy, creative development, or analytic work that is doomed to fail from the start. Some agencies continue pushing you to pursue the online flavor of the month, or "the next big thing," without even knowing if it's right for you. We have a term for that at EverEffect, we call it Information Highway Robbery.
"Strategy without consideration of creative development or the analysis of measurable results is the slowest route to Profit. Creative development without consideration of strategy or analysis of measurable results is the noise before Loss." Sun Tzu never really said this (more than 2,000 years ago), but he would have if he had been an Interactive Marketing expert instead of a legendary military strategist.
Fact is, the EverEffect folks know that you cannot possibly benefit from your interactive marketing efforts without the total integration of strategic planning, creative development, and the analysis of measurable results. Ignore even one of these critical components and your results shall suffer. For example, your Pay-Per-Click campaign drives visitors to your website in droves. Once there, the interactive experience fails to provide them with the educational, entertaining, or informative experience they expected, and the users soon leave frustrated. You've wasted your money, and your customers have wasted their time. Not only a noisy, but a costly Loss.
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