Critical Exposure

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Critical Exposure
6511 Mallard Landing
Fishers, IN 46038 USA
Telephone Number :
(317) 409 - 8407

Pay Per Click (PPC) Campaign Management
If your website is brand new, or you're looking to drive immediate traffic to your site, a pay-per-click (PPC) campaign can give you an immediate boost in targeted traffic. PPC is a really a numbers game. We take into account your daily spend and help you choose keywords with profitable conversion rates. Plus, we'll make your ad stand out so users click on it instead of your competitors. And that's really what it's all about, isn't it?

What is PPC?
Pay per click (PPC) is a type of Internet marketing in which marketers only pay for traffic they receive. PPC is specifically geared towards search engines and advertising network web sites where businesses pay an agreed upon amount, each time a user “clicks” on their advertisement. For search engines, advertisers select keywords and keyword groups in which they want their advertisements to show up for the results of those keyword groups.

Benefits to PPC
A PPC campaign has much more control over results than organic SEO. While a new site takes a lot of time to rank well in the SERPs, with Pay Per Click you can create almost traffic almost instantly.

How we will help you succeed with Pay Per Click Advertising:
Your dedicated Adwords Expert will monitor and manage your campaign(s) with our proven methods and industry leading techniques.

* Ad optimization – (weekly)
* Campaign optimization– (weekly)
* Keyword optimization, additions, and deletions monitoring – (weekly)
* Automated bid management – (daily)
* Split-testing of ad copy monitoring - (bi-weekly)
* “Quality Score" monitoring (bi-weekly)
* Competition monitoring - (monthly)
* Click fraud monitoring – (daily)
* Campaign tweaking and management – (daily)
* Performance & conversion tracking email report - (monthly)
* 30 minute telephone meeting, if requested - (monthly)
* Phone and email customer / technical support - (anytime)
* Expert recommendations - (anytime)

For maximum campaign performance, we’ll always be asking…

* What keywords are the most profitable?
* Are there new keywords we should add? Delete?
* How much should we pay for a given keyword?
* What Ad Copy converts the best?
* Should we adjust your pricing model?

Flat Fee Pay Per Click Management Service Pricing
Due to the competitive, real time nature of managing your account, it is necessary to monitor, strategize and make changes on an ongoing basis to achieve the best possible results and return-on-investment for your company. That’s why we charge a flat, ongoing monthly management fee based on your total monthly advertising budget.

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